FullStory No Code Analytics Tool

FullStory offers digital experience analytics, capturing user interactions on websites and web applications. It provides businesses with insights to optimize the user experience, fix pain points, and improve overall web performance.

Key Features

  • Session Replay: Visual playback of user interactions on a website.
  • Heatmaps: Identify areas where users most frequently click, move, or scroll.
  • Error Tracking: Highlight areas where users face issues or glitches.
  • Funnels: Analyze user journey and detect drop-offs.
  • Search & Segmentation: Filter sessions based on user actions, geography, and more.

Use Cases

  • Web designers can assess how their design performs in real-world scenarios.
  • Developers can trace back errors or bugs faced by users.
  • Marketers can understand user journeys and conversion optimization opportunities.


FullStory offers a 14-day free trial of their Business edition, allowing users to experience up to 5,000 sessions. After the trial, users can switch to a Free plan or get in touch with FullStory to determine the most suitable plan for their needs. While exact pricing isn’t mentioned, they offer three distinct plans:

  • Enterprise: Suited for organizations seeking comprehensive insights across their digital portfolio.
  • Advanced: Designed for companies requiring in-depth product analytics and qualitative insights.
  • Business: Ideal for teams focusing on discovering trends, planning roadmaps, and enhancing funnels.

You can check out their pricing page for more information about each plan to make the best decision for your business.

User Experience

The tool boasts a user-friendly dashboard that provides a holistic view of user interactions. However, with its wide range of features, new users might need some time to familiarize themselves with all the functionalities.

Customer Support

FullStory provides an extensive knowledge base, email support, and, for premium customers, direct phone support. They also offer webinars and tutorials to help users get the most out of the tool.

Community and Learning Resources

Apart from their knowledge base and tutorials, FullStory hosts webinars and publishes case studies to showcase how businesses can benefit from their tool. Additionally, they have a community forum where users can interact, share experiences, and seek solutions to common challenges.

Security and Reliability

FullStory prioritizes user data protection and complies with major data privacy regulations. They have various security certifications, ensuring data is encrypted and stored securely.


FullStory boasts an open API and a growing list of integrations. This ensures that it can communicate effortlessly with other tools that teams might be using. Additionally, the tool allows for custom integrations using Webhooks or JavaScript and HTTP APIs, providing flexibility in data sourcing and interpretation.


  • Hotjar: Offers heatmaps and session replays.
  • LogSnag: For tracking errors and issues.
  • Google Analytics: Provides an overall view of website traffic and user behavior.