Workflow Automation Tool

Parabola is a no-code platform that automates data workflows. It enables teams to shift from manual, spreadsheet-based processes to automated flows. It handles complex, custom data processes, empowering not only engineers but also process experts to automate operations with data from anywhere. It provides a visual interface that allows users to construct, manage, and optimize their workflows with a drag-and-drop feature, enabling users to import, transform, and route data between software services without writing any code.

Key Features

  • Ability to automate complex workflows ranging from a few steps to hundreds.
  • Connects with multiple tools through native integrations, APIs, and file imports.
  • Drag-and-drop blocks for cleaning, combining, and transforming data.
  • Centralizes workflows and templates for team collaboration.
  • Enables automatic data sending to tools, APIs, dashboards, and emails

Use Cases

  • Freight and logistics teams can automate their customs data and document processing.
  • Retail and e-commerce teams can streamline their supply chains with custom automation.
  • SaaS teams can reduce costs to serve and increase time to value for customers.
  • Marketers can automate the process of aggregating and analyzing data from multiple sources.
  • Data analysts can automate data cleaning and transformation processes.

Pros and Cons


  • Handles complex, unique workflows that other tools like Zapier might not be able to manage.
  • Empowers process experts to create and adjust workflows, not just engineers.
  • Simplifies the transition from manual, spreadsheet-based processes to automated operations.
  • Advanced data processing and manipulation tools.


  • It may take some time for users to learn how to map complex processes.
  • Potential cost implications for small businesses or individual users.


  • Basic: This plan is free and is designed for individuals starting out and learning how to automate their work. It includes 3 flows, 0 scheduled flows, 1 user, all standard integrations, 25 steps per flow, SOC 2 Type II security, community access, and access to docs and guides.
  • Solo: This plan costs $80 per month and is designed for individuals building custom reports and automating workflows. It includes unlimited flows, 2 scheduled flows, 1 user, everything in Basic plus daily scheduling, Shopify integration, the ability to pull data from Google Analytics, Facebook Ads, and ShipStation, SOC 2 Type II security, and everything in Basic plus email support.

You can check out their pricing page for more information about each plan to make the best decision for your business.

User Experience

Parabola provides a visually intuitive interface with drag-and-drop blocks for easy data manipulation. The platform allows for easy connection with various tools and enables the creation of complex, custom workflows.

Customer Support

Parabola provides extensive support through community access, documents and guides, email support, and chat support.

Community and Learning Resources

Parabola has a variety of learning resources including a “What’s New” section, “How to” guides, a community forum, recipes for getting a jump-start on Parabola flows, and a blog. These resources can help users understand how to use the tool more effectively.

Security and Reliability

Parabola uses secure oAuth for connections and SSL for data in transit. The service appears to be reliable, but users should review the company’s security documentation for more detailed information.


Parabola integrates with a wide range of tools and platforms, such as Airtable, Amazon, Box, Bubble, and many others. It also allows working with data from almost anywhere, including CSV files and APIs.


Other workflow automation tools that can serve as alternatives to Parabola include Zapier, Microsoft Power Automate, and, though Parabola prides itself on handling more complex workflows that some alternatives may not be able to manage.