Brand24 is a powerful online monitoring and social media listening platform that provides the ability to track mentions, analyze sentiments, and gain insights from over 25 million online sources in real-time. This tool equips businesses to track and engage in real-time conversations about their brand, products, and services across the internet.
Key Features
- Real-time Monitoring: Access to mentions from over 25 million online sources including social media, blogs, forums, podcasts, news, and more.
- Sentiment Analysis: Advanced capability to classify mentions into positive, negative, or neutral categories.
- Automated Reporting: Creation and automation of PR coverage reports. Export data into formats such as PDF, .xls files, and infographics.
- Advanced Reach & Awareness Tools: Evaluate and benchmark marketing efforts, assess the significance of mentions, and filter out irrelevant noise.
- Hashtag Tracking & Analytics: Measure the impact of hashtag campaigns, assessing reach, engagement, and the volume of mentions.
- AI-driven Context Analysis: Understand the context of brand mentions, detect languages (supports 108 languages), and interpret sarcasm.
- Mentions Feed & Analytics: Real-time engagement tool to interact with pertinent brand mentions and analyze who is discussing the brand.
- Discussion Volume Chart: Monitor and act upon sudden changes in brand mention volume.
- Influence Score: Identify and target key influencers in the industry for collaborations.
- Customizable Alerts: Get instant notifications for specific triggers, such as negative mentions on high-traffic blogs.
- Flexible Data Filtering: Refine mention results based on various criteria, offering tailored insights.
Use Cases
- Reputation Management: Monitor brands and address negative mentions before they escalate.
- Consumer Insights: Understand customer preferences and sentiments to make data-driven decisions.
- Hashtag Campaign Analysis: Measure the success of hashtag campaigns and find relevant influencers.
- Competitor Benchmarking: Evaluate your brand’s online presence and awareness against competitors.
Pricing
- Individual Plan: Priced at $79 per month when billed annually. This plan is designed for tracking a small brand. It includes 3 keywords, 2K mentions per month, 1 user, and updates every 12 hours.
- Team Plan: Priced at $149 per month when billed annually. This plan is ideal for startups and small businesses. It includes 7 keywords, 5K mentions per month, unlimited users, and updates every hour.
- Pro Plan: Priced at $199 per month when billed annually. This plan is ideal for growing businesses and small agencies. It includes 12 keywords, 25K mentions per month, unlimited users, and real-time updates.
- Enterprise Plan: Priced at $399 per month when billed annually. This plan is ideal for enterprise businesses and large agencies. It includes 25 keywords, 100K mentions per month, unlimited users, and real-time updates.
All plans come with a free 14-day trial. They also offer custom plans based on your needs. For more information about their pricing, please visit the official Brand24 pricing page.
User Experience
Brand24 promises an interactive and intuitive user experience, making it simple for brands to track, analyze, and act upon mentions. Features like the Mention Feed, Filtering, and Discussion Volume Chart enhance user accessibility and understanding.
Customer Support
Brand24 offers robust customer support via email and chat. Additionally, users can seek assistance and information from their Help Center.
Community and Learning Resources
Brand24 enriches user knowledge through a variety of resources, including webinars, case studies, blogs, and podcasts.
Integration
Brand24 offers integration with various tools and platforms, such as Slack, making it easier for teams to be immediately notified about important brand mentions.
