Brevo is an all-in-one marketing platform designed to automate and amplify your campaigns over Email, SMS, WhatsApp, and Chat. From crafting brilliant campaigns to managing sales pipelines and automating various processes, Brevo offers a comprehensive suite tailored for businesses aiming to engage, communicate, and manage efficiently.
Key Features
- Multichannel Marketing Platform: Automation across Email, SMS, WhatsApp, and Chat.
- Email Marketing: Craft and send impactful email campaigns with a high delivery rate of 99%.
- SMS & WhatsApp Campaigns: Instant communication for urgent messages or offers.
- Live Chat & Chatbot: Engage website visitors in real-time and provide 24/7 automated support.
- Sales Platform: Monitor people, pipelines, leads, and deals for enhanced sales management.
- Marketing Automation: Advanced segmentation tools for targeted and impactful campaigns.
- Signup Forms & Landing Pages: Tools for lead capture and email list growth.
- Transactional Email: Reliable API for timely, on-cue emails.
- Conversations: One-on-one chat tools for improved customer interaction.
- Social Media Engagement: Broaden reach with Facebook ads.
- Scheduling & Meetings: Booking pages and video calling for streamlined scheduling.
Use Cases
- Automate marketing campaigns across multiple channels.
- Engage visitors in real-time with live chat widgets.
- Manage sales processes and track deals.
- Schedule and organize meetings effortlessly.
- Sending monthly newsletters to subscribers.
- Automated welcome email series for new customers.
- Transactional emails, like order confirmations and password resets.
- Segmenting and targeting specific customer groups for tailored campaigns.
Pros and Cons
Pros
- Multi-channel marketing from one platform.
- Intuitive tools for both novice and advanced users.
- Comprehensive features that cater to both small businesses and large enterprises.
- User-friendly drag-and-drop email design interface.
- Provides SMS marketing in addition to email.
Cons
- Some users might find the plethora of features overwhelming.
- As it scales, pricing can become relatively high for large volumes of emails.
Pricing
- Free Plan: Brevo offers a Free plan with unlimited contacts and 300 emails/day. This plan includes customizable email templates, a drag & drop editor, transactional emails, and SMS & WhatsApp campaigns.
- Starter Plan: The Starter plan starts at $25/month with unlimited contacts. This plan includes everything in the Free plan, plus from 20k emails/month, no daily sending limit, no Brevo logo (add-on), basic reporting & analytics, and email support.
- Business Plan: The Business plan starts at $65/month with unlimited contacts. This plan includes everything in the Starter plan, plus from 20k emails/month, marketing automation, A/B testing, advanced statistics, multi-user access, send time optimization, and phone support.
- BrevoPlus Plan: The BrevoPlus plan is for large organizations with specific needs. This plan includes everything in the Business plan, plus enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, personalized support, flexible contract and more. The price for this plan is custom and can be obtained by talking to sales.
Each plan has different features and capabilities, so it’s important to choose the one that best fits your needs. You can find more detailed information about each plan on Brevo’s pricing page.
User Experience
Brevo offers a range of tools that are intuitively designed, allowing businesses to craft campaigns, engage customers, and manage their operations seamlessly.
Customer Support
Brevo offers both email and phone support, ensuring queries and issues are addressed promptly.
Community and Learning Resources
Their blog offers a wealth of information, tips, and best practices, while customer stories provide valuable insights into real-world applications of Brevo’s tools. For those keen on a structured learning experience, the Brevo Academy serves as an educational platform, teaching users how to make the most of the toolset. Moreover, Brevo Events provides an opportunity for users to connect, whether virtually or face-to-face, fostering a sense of community and collaboration among its users and the Brevo team.
Security and Reliability
Brevo’s data centers are located in the European Union, guaranteeing secure data protection. The information is encrypted and backed up on three servers. Brevo holds an ISO 27001:2013 certification and ensures GDPR compliance, emphasizing their commitment to data security and privacy.
Integration
Brevo is highly integrable and works alongside over 150 leading digital tools, including WordPress, Shopify, Paypal, Zapier, and Salesforce. They also offer robust API integrations in multiple coding languages such as PHP, Python, Node.js, Ruby, and C Sharp.
Alternatives
- Mailchimp
- MailerLite
- GetResponse
- Klaviyo
