Later is a comprehensive social media scheduling and content management platform designed to keep your content fresh, organized, and on-point. With features ranging from bulk uploads, visual content planning, and in-depth analytics, Later offers users a streamlined way to manage their social media presence across multiple platforms.
Key Features
- Automated Content Scheduling: Schedule posts in advance and let Later handle publishing, ensuring a consistent online presence.
- Best Time to Post Recommendations: Receive personalized suggestions on optimal posting times for Instagram and TikTok based on your specific audience.
- Unified Media Library: Bulk upload photos, videos, and user-generated content from various sources like Dropbox, Google Drive, Canva, or your computer. Easily label and organize media for streamlined access.
- Instagram Visual Planner: Visually plan and preview your Instagram feed to maintain a cohesive aesthetic. Rearrange or swap out photos to achieve the desired look.
- Content Discovery Tools: Find brand-aligned content using tools that allow you to search user-generated content through tags and mentions, source stock photos from Unsplash, or search via hashtags.
- Linkin.bio Feature: Convert your Instagram & TikTok bios into dynamic gateways, directing followers to your website, online shop, or other vital resources. Supports up to 5 links per Instagram post and integrates with Google Analytics for performance tracking.
- Instagram Hashtag Suggestions: Input your frequent hashtags, and Later will suggest new ones to expand your content’s reach. This feature is also available for Facebook and Twitter.
- Advanced Analytics: Access detailed audience and engagement data to refine your content strategy based on what truly resonates with your followers.
Use Cases
- Brands aiming to maintain an organized and aesthetic social media presence.
- Content creators wanting to streamline their social media scheduling.
- Businesses leveraging user-generated content to enhance brand authenticity.
- Users looking to convert Instagram & TikTok followers into website visitors or customers.
Pricing
- Starter ($25 USD/month): Ideal for individuals, it offers 1 social set (1 of each Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn), allows 1 user, and includes 30 posts per profile, limited analytics (3 months), and 5 AI feature credits. It comes with a customizable Linkin.bio page and collaboration tools. Extra credits are available for $5/month (100 credits).
- Growth ($45 USD/month): Designed for small teams, this plan provides 3 social sets, accommodates 3 users, and permits 150 posts per profile. It boasts full analytics (up to 1 year), 30 AI credits, customizable Linkin.bio pages, collaboration tools, and additional management tools. Extras include: social sets at $15/month each, users at $5/month each, and credits at $5/month for 100.
- Advanced ($80 USD/month): Suitable for expanding teams, it encompasses 6 social sets, allows 6 users, and has unlimited posts. The plan features a year’s worth of analytics, 50 AI credits, customizable Linkin.bio pages, collaboration tools, management tools, and live chat support. Additional options are the same as the Growth plan.
All plans come with a free 14-day trial. For more information about their pricing, please visit the official Later pricing page.
User Experience
The drag & drop functionality, visual content planner, and intuitive interface make Later user-friendly. Previewing the feed and rearranging photos ensure that users can achieve their desired aesthetic for their social media pages.
Customer Support
Later offers comprehensive customer support options, including email and live chat. They also have a Help Center where users can search and find answers to their questions.
Community and Learning Resources
- Get Later Certified: A certification program to become proficient in using Later.
- Product Training: Offers guidance on maximizing the tool’s features.
- Later Webinars: Provides live product demos and Q&A sessions.
- Community: A platform for users to connect, learn, and engage.
- Blog: Regularly updated with tips, tricks, and industry news.
Integration
Later integrates with various tools and platforms to streamline the content planning and posting process. This includes native integrations with Instagram, Facebook, Pinterest, and Twitter.
